Returning with an exciting brand new line-up of industry professionals, the Bridal Retail Success Academy provides retailers with expert advice on how to run a successful business, through the Seminar Theatre and Business Advice Clinics.
Seminar Theatre sessions will be hosted by renowned industry experts and will be held on Sunday & Monday. There’s no need to book your session, just make sure you arrive early to get a seat, and don’t forget your notepad and pen!
The Business Advice Clinic will host a series of one-to-one ‘Ask the Expert’ sessions covering a range of topics including marketing, PR, financial planning and sales. You will be armed with new skills and, in turn, help drive revenue for your business. Sessions will be available to book at the registration desk by the Business Advice Clinic, and are on a first-come, first-served basis.
THE BRIDAL MASTERCLASS
SELLING TECHNIQUES TO CLOSE THE MODERN BRIDE
With Megan Garmers
Frustrated with spending time and energy with a bride only to have her walk out and never hear from her again? Brides are not the same as 5, 10 or 20 years ago and so your selling techniques need to change to meet the modern bride now. Learn specific techniques you can implement right away to start closing more brides and make them your biggest referral source. What have you got to lose - except another sale?
MADE YOU LOOK
SELLING THE DREAM
With Helen Goodwin
So how do you create that extra WOW to make your shop window stand out from your competitors? Be inspired with fresh ideas that brides won’t be able to resist. Made You Look speak about why first impressions are crucial for bridal retailers, and how eye-catching window and interior displays can help you raise your profile and increase sales.
BRICK & CLICK: THE FUTURE OF CONNECTED RETAIL
With Mike Ebrahimi & Colleen Payne
The new generation of brides grew up with smartphones and social media, so the way they find goods and services has changed. Join Syvo to learn more about how to use your Instagram to drive appointments for your store, why Google has become so important for bridal retailers and what you can do about it, how to get the most out of your reputation online and what online advertisements work and which should you be avoiding.
IDENTIFYING YOUR IDEAL CLIENT
With Shafonne Myers
Shafonne is one of the featured speakers at The Bridal Masterclass Experience helping attendees understand how to identify their ideal millennial client and determining the best ways to market to them.
DISCUSS WHAT MATTERS TO YOU
With Jo Stott Consultancy
Book a time to sit with Jo and discuss with her what is important to you and your business. Jo has a wealth of knowledge in our bridal world and especially can advise and encourage on owning, managing and growing a bridal boutique. She has ran one of the most successful boutiques for 10 years and now consults with many boutiques, across Europe, in what matters to them.
With Maria Musgrove
Get Savvy is the 2020 way of working "on your business" rather than "in your business" and will unlock the secrets of successful bridal boutiques. If you're worrying about solving problems from too much stock to too few brides and want to move towards a boutique that makes money rather than makes you want to give up, then Get Savvy is the solution.
BUILDING SOCIAL MEDIA CONFIDENCE
With Abigail Neill
Enjoy a brainstorming social media session. Evaluate what’s working well and what to do more of. Learn how to create a weekly social media schedule, the apps that may be useful and when to schedule. Get organised, be inspired and soon your Facebook and Insta pages will be buzzing with engagement and great content.
THE FASHION CULTIVATOR
THE FASHION CULTIVATOR
With Leah Hanrahan
Whether you’re an existing bridal business owner already trading on the market, or just starting out, if you’re in need of clarity, strategic direction and high-touch support to get the results you desire, I will apply my 10+ years industry experience spanning brand development, product design & range building, sales & distribution and marketing to help you build a powerful fashion brand & a thriving business so you can live out your own version of fashion CEO success.